The Barton Perreira Collection at Shades Optical Birmingham MI.

The Barton Perreira Collection at Shades Optical Birmingham MI.

By Robere Lett – Publisher

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Dr. Bill Koppin owner (center) with Bill Barton and Patty Perreira of Barton Perreira

Shades Optical hosted an evening with the eponymous design team Barton Perreira Eyewear.  The dynamic duo consists of Bill Barton and Patty Perreira who are the epitome of style and class while still being genuine, warm, and refreshing friendly.  Together they reflect a synonymous unity in a sort of Ying and Yang aesthetic that is immediately apparent. Meeting and speaking with them both gave me the chance to peel back the layers of Barton Perreira.  Patty reigns as lead designer, while Bill keeps a keen eye out for the details of the business at hand.  I asked Patty about her design philosophy to which she responded.  “I never studied at a design school it’s always been instinctual for me, I create from my gut.”  “I get inspiration from colors and nature, I have a home in Jamaica, and when I’m there, it feeds my creativity.”  I like to create with natural elements as much as possible, even the plastics we use have fewer chemicals.  We produce everything in Japan where the levels are much lower.  Our designs are handmade individually we never mass produce which is why I love working in Japan for the craftsmanship and the integrity.  We never worry about our designs being stolen, and mass produced elsewhere.  It’s important for our designs to have a high luster with the metals, and to hold their shapes while retaining the highest quality.  I don’t believe in a particular formula or being put in a box when it comes to design.

 

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img_9861f  The crowd enjoys the collections as well as the festivities

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The band plays on

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Patty and her favorite accessories

You can tell Patty’s personal style at a glance as she is dressed head to toe in Comme des Garcons and sports her favorite accessories a Cameo brooch and Kama Sutra Cameo Cocktail Ring by Katherine Wallach.  You can see where the mix of modern and vintage is a huge influence. Patty has consulted on the eyewear collections of Paul Smith, Prada, Vera Wang, and Helmut Lang, to name a few.  When I asked Bill for his philosophy he chimes in with a content and gracious vibe.  “I am very proud and excited by the work we do and everything that goes into creating our collections; we are committed to creating the best product both aesthetically and engineering wise.  Bill gives great kudos to his partner for her incredible talents that have made them one of the most sought after eyewear companies to date.  Embraced by the celebrity set, Barton Perreira frames have graced the faces of many A-list celebrities including Angelina Jolie, Orlando Bloom, and Jessica Biel.
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Formed in 2007 as a luxury brand Barton Perreira grew from a prior working relationship with the Oliver Peoples concern, Bill (President) and Patty (Vice President of Design) at the time.     When Bill decided that it was time to branch out and start creating something of his own he invited Patty to join him and now 18 years later, the partnership is stronger than ever.

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Bill Barton and Patty Perreira

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Patty and friend Leigh Peterson

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Guests discuss the merchandise

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The wall of frames

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Signature sunglass designs

Launching their latest eyewear line Allied Metal Works, Patty admits to some trepidation with designing the new collection.  “I had to picture it in my mind before committing myself to the process” and commit she did!   The collection of optical frames and sunglasses with a futuristic feel made from a combination of steel and titanium with screw-less hinges creates an incredibly comfortable, light feel as if you are not wearing glasses.  It’s the merging of both the technical and design elements.

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The latest Barton Perreira Collection for Allied Metal Works

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Patty autographs her signature frames

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Client bonding

Speaking of frames, I got the opportunity to chat up the host for the evening Dr. Bill Koppin affectionately known as “Dr. Bill” about his work with the new technologies surrounding optometry and the many improvements taking place.  Per Dr. Bill “The eyes are not just the windows to the soul but also to your health and well-being.”  Advancements are now allowing for more preventive care; we can see from your eyes problem areas that could be twenty years down the pike by diagnosing and offering preventive care early.  It helps our customers by enlightening them to possible problems such as macular degeneration, glaucoma, diabetes, and hypertension and assisting with alternative care such as the use of dietitians or other vital medical treatments.  With 22 years of experience underneath his belt, Dr. Bill prides himself and his company on their commitment to excellence and innovation in much the same way as Barton Perreira so it’s easy to see why they are such a great fit.  Check out the latest collection from Barton Perreira and book an appointment with Dr. Bill and remember to tell them Haute is… Magazine sent you!

 

Shades Optical
193 W Maple Rd, Birmingham, MI 48009
(248) 645-0075

www.shadesoptical.com

Photos: Robere Lett

 


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