MAX MARA – Spring Trunk Show
By Robere Lett, Publisher
Clayton Bufford, Midwest Wholesale Regional Manager
I stopped by Nordstrom Somerset Collection to catch a preview of the Max Mara trunk show with looks for spring 2016, where I had the chance to meet and speak with the amazing Clayton Bufford, Midwest Wholesale Regional Manager for the brand. The strong, nautical-themed collection is inspired by a day out at sea where the vibe is clearly present in everything, from the fabrics down to the hardware (captain’s jackets with anchor embossed buttons and rope pull-ties that circle the body). Two of my favorite pieces are the vibrant yellow cotton wrap shirt with a rope belt, and the anchor print slim skirt.
The looks are clean, classically simplistic, or what Clayton calls “effortless Italian dressing” representing pieces that are easy and have that “grab and go” sensibility. I asked about the difference between resort and spring (for Max Mara, spring has a stronger feel toward summer). Resort comes in around December/January; the looks and fabric weights are different, as resort is geared more toward vacation dressing. I asked Clayton who he would define as the Max Mara client, “Jennifer Garner comes quickly to mind” he says “she is a past spokesperson for the brand…her mix of beauty, sexiness and sophistication says it all, and she is also a mom”. Clayton acknowledges that Garner really expresses the Max Mara image.
As regional manager, Clayton generally visits the area twice a season or once a month, where he works closely with staff members to ensure that the brand message for that season is clearly communicated. He also takes appointments with clients to discuss style, fit and wardrobe building.
Two of the incredible Nordstrom team members, Wardrobe Consultants Janet Haddad and James Reid, work diligently with representatives like Clayton, along with old and new clientele to make their shopping experience a fantastic one. When asked about working relationships with other stores he says, “Some of the items are exclusive here and are not available in the boutique. I work with both Nordstrom and Saks 5th Avenue (there is a stand alone boutique in the mall as well), so we bring in samples of certain dresses or silhouettes, giving sales reps and clients the opportunity to see pieces in advance. It says a lot that we have three points of distribution and that we are well-represented in the Detroit, Michigan area”. If you get the chance to stop by the Max Mara zone in Nordstrom be sure to ask for Janet or James, and Clayton if he is in town – and be sure to tell them Haute is… Magazine sent you.