2014 SXSW Music, Film + Interactive Festival
SXSW is all about discovery and falling in love with emerging bands and sounds.
South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early every year (usually in March) in Austin, Texas. It all began in 1987, and has continued to grow in size every year. In 2011, the conference lasted for 10 days, with SXSW Interactive lasting for five, Music for six, and Film running concurrently for nine days.
All of Austin is in a frenzy, as the music portion of the annual conference and festival opens this week. The event will feature Lady Gaga as a keynote speaker, Lil Wayne as an interview subject and 2,000 other acts looking to be the next big thing.
For the hip-hop heads: Hip-hop will again be a dominant force at SXSW as it has been for the last few years. Kanye and Jay Z together, Kendrick Lamar, Rick Ross, Nas, 50 Cent, Tyler, the Creator, Earl Sweatshirt, 2 Chainz, Future, Action Bronson, Childish Gambino … and don’t forget Schoolboy Q, who takes a victory lap in Austin after his new album opened at No. 1.
SXSW is considered to be Austin’s “signature event”. Everybody who is anybody is going to be there.
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Olivia Ewing is Entertainment Editor for Haute is Magazine and singer-songwriter/fashion enthusiast based in the Detroit area.